Monthly Archives: June 2022

They say good things come to those who wait, but what if good things do come, but then just–leave. For example, customers who visit your site, add items to their cart, but in the end never actually buy them. This is known as ‘shopping cart abandonment’. 

You are not, however, alone. It’s one of the most common issues and frustrating aspects that anyone running an eCommerce business has to deal with.

And for that to resolve, you don’t wait, but take actionable steps. 

While pinpointing the exact reason for a customer abandoning their cart can be difficult. Nonetheless, there are a few common causes listed below.

Most Common Reasons For Shopping Cart Abandonment

shopping cart abandonment

#Reason 1: High Shipping Rates

Customers can be put off by exorbitant shipping costs. They have come to expect low to no shipping costs as a result of large retailers like Amazon. Therefore, if they are charged more than expected, they will switch to another eCommerce site.

#Reason 2: Lack Of Trust

When there is a lack of trust from the customer’s side, it can be hard to share personal details, and credit card information. That is also one of the reasons for shopping cart abandonment. And, in some cases, it seems pretty useless to fill out long forms just to buy one product. 

#Reason 3: Better Option

shopping cart abandonment

It’s the bitter truth: the competition is fierce and neverending, There’s always a better option. Customers are always on the lookout for better prices, and better alternatives. And when they do find it, they are most likely to abandon their carts and move to a better deal. 

#Reason 4: Slow Website

Slow response time caused by a slow server is another factor that contributes to shopping cart abandonment. Customers have become accustomed to shopping online in such a convenient and quick manner that when a website fails to function properly or takes too long to load, it can result in a negative experience.

#Reason 5: Annoying Pop-ups

While pop-ups are required for upselling, they are very distracting and exasperating during the transaction. Customers’ entire shopping experience is disrupted as a result of such intrusive ads, which leads to cart abandonment.

While these are just a few of the most common reasons, there are many others that you should be aware of. Furthermore, we will now provide you with some practical techniques for reducing shopping cart abandonment.

ecommerce in india

15 Strategies for Minimizing Shopping Cart Abandonment

  • The key is to keep things simple

If you require any additional information, make sure to request it prior to completing the checkout process. Also, don’t ask for more than you need. It’s also not the time to ask them to sign up or complete forms. As we all know, a lengthy checkout process and a request for too many private details can be a turnoff for customers and lead to shopping cart abandonment. As a result, make the checkout process as simple and hassle-free as possible. 

  • Always give more options

Customers must have a variety of payment options in order to continue shopping. If they don’t see their preferred method of payment, they’ll most likely look for another way to purchase it. Provide at least three to four forms of payment.

  • Pop-ups that are clever

Pop-ups are most effective when customers are about to abandon their carts. Keep the content of the pop-up short and to the point, because it’s your last chance to persuade customers to stay on your website. It will increase the likelihood that customers will continue to purchase. But don’t go overboard, and make it clear that they can cancel at any time.

  •  Use familiarity to build trust

Customers have become accustomed to certain financial logos. Use their logos to build trust if you’re using them as a payment option.

  • In sight, in mind

During the checkout process, keep the product image visible at all times. It will serve as a constant reminder and a strong incentive to keep purchasing.

  • Reengage with email

If shopping cart abandonment has occurred, one way to persuade them to buy again is to send a targeted, relevant email. This would help to reinforce the customer’s initial will to buy. 

  • User-friendly design

Ensure that the entire checkout process is smooth and that the design is minimal and beautiful.

  • Free shipping

This is one of the most useful ways to reduce shopping cart abandonment. As we mentioned earlier, high shipping cost drives off customers. Offering free shipping is a great incentive.

Regrettably, this may have a negative impact on your profit margin. However, you can do so with ease thanks to Parceldeck’s low shipping rates.

  • Making a refund and return policy that works

Building a strong return and refund policy for eCommerce is an important strategy for forming and sustaining trust during the checkout process.

  • Prompt customer service

Customer service has the power to turn a discontented customer into a committed one. As we all know, trust is crucial in preventing shopping cart abandonment, and your customer service will play a major role in this.

  •  Option to save

Some customers may wish to continue their purchase at a later date or through a different device. As a result, always give the option of saving on shopping carts.

  • Review and update your website

A poor website experience is one of the reasons for shopping cart abandonment. That is why it’s essential to evaluate your website at regular intervals to ensure seamless performance.

  • Guest Checkout

In most cases, first-time users are hesitant to create an account. Therefore, allow a guest checkout so that they can continue shopping.

  • Simplify shopping for repeat customers

Regular and returning customers should be able to purchase with just one click rather than having to fill out all of their information again. Save their details and provide the option to autofill. 

  • Take into account behavioral analysis

Understand your customers better by carrying out behavioral analysis. It will shed light on why exactly the customers are dropping out at the last minute. This will help you make the much-needed changes.

Summing Up


Shopping cart abandonment can no doubt be frustrating and demoralizing. But the above techniques and little patience will surely help you reduce it a great deal. To help your business, also check out our blog on 13 Must-Have Ecommerce Tools For Your Business

“Precaution is better than cure,” isn’t that one of the most overused phrases? But we have cliches for a reason. Even with the best efforts, things can go wrong, especially in e-commerce. And rather than being sorry later, it is better to be safe first. And this is where shipping insurance in eCommerce comes in.

When it comes to shipping insurance, you probably have too many questions and too many doubts. Insurance in itself is an investment, and you cannot be too careful where you put your money.

We will help you understand all the factors and dispel any myths surrounding shipping insurance in eCommerce.

Without much preamble, let’s get some facts straight.

What is Shipping Insurance in Ecommerce And Do I Really  Need It?

Shipping Insurance in eCommerce

Shipping Insurance in eCommerce

In simple words, it is insurance, similar to any other insurance policy, where you get monetary compensation if packages get stolen, lost, or damaged while in transit.

Whether your packages are shipped individually, in larger quantities, or as a whole cargo or freight, you can choose to protect them.

Is it really necessary to have shipping insurance?

Yes, the chances of parcels getting stolen or lost are pretty less if you choose the right shipping courier service, but still, the risk remains. Unpredictable situations and unannounced curveballs may still hit you.

You won’t incur many losses if the products in transit are of less value. But, what if a customer has purchased a delicate but expensive item, and it got damaged.

For such situation, what are your options? Either a refund or a replacement is given to the customer. In any case, you must pay the cost out of your own pocket. And if you are unable to do so in a timely manner, you risk tainting your reputation as well as losing the customer’s trust.

However, having shipping insurance in eCommerce will aid you in recovering the loss and ensuring that you replace the products and deliver them on time.

ecommerce in india

What are the Benefits of Shipping Insurance in Ecommerce?

Safety blanket

Having insurance can mean the difference between going bankrupt and having an opportunity to recover. You may face a significant monetary loss as a result of serious damage to your cargo due to unforeseen circumstances, which could result in a financial crisis.

While shipping insurance may not cover the entire loss, it can at least help you get things rolling and start over.

Peace of mind

Once you have your goods insured, you don’t have to constantly fret about them getting damaged, lost, or stolen.

This sense of security brings peace of mind, which is essential when you have hundreds of problems running through your head.

Thanks to the shipping insurance in eCommerce, you have one less thing to worry about.

Customer Satisfaction

shipping insurance in ecommerrce

In any eCommerce business, customer satisfaction should always come first. A poor delivery experience may cause customers to become frustrated, and you may lose business as a result.

All of this could be avoided if the product was replaced or reimbursed in the event of damage or other issues. And you can do so immediately if you have shipping insurance in eCommerce.

General Average Cost

This one can be a big hurdle. So, if the shipping carrier is damaged, there is a basic tenet that every supplier must pay a certain amount or their products will not be handed.

This type of cost is referred to as general average costs because the losses are shared by all those who are affected. However, if your insurance covers it, you won’t have to pay anything because the insurer will be responsible.

What Kinds of Risks Can Shipping Insurance Cover?

Here’s something to consider: different types of shipping insurance are available to cover various risks. Before you begin insuring anything, it’s always a good idea to first assess your needs and research the types of risks that are covered before making a decision.

Risk of rejection

If your cargo does not meet customs’ requirements, it could be rejected during international shipping. You could lose a lot of money in such a situation. As a result, you can purchase a rejection policy to cover the loss in full or in part in advance of such incidents.

Risk of physical damage

Physical damage to products can occur as a result of poor loading/unloading operations, or as a consequence of other factors such as cargo being hit by a natural disaster or a road accident while in transit. You can cover the cost of these unforeseen circumstances with the physical damage insurance.

Risk of exhibition

You may need to send your products all over the world for exhibitions and promotional events. This allows potential customers to see the product up close and personal.

It does, however, expose it to a set of threats, some of which may or may not result in damage. You can purchase shipping insurance for eCommerce to prepare for such scenarios.

Damage to stocks

If your goods are damaged while being stored in a warehouse or while being moved to it, you can get stock damage insurance to cover those losses.

What Kinds of Shipping Insurances are there?

Typically, there are four shipping insurance.

  • Third-party insurance
  • Self-insurance
  • Carrier insurance
  • Declared value coverage

Now, before you buy insurance from any company, you have to be careful about certain things.

Factors to Consider Before You Choose a Company For Shipping Insurance in eCommerce

  • In the matter of filing claims, you will notice that every company has its own list of norms. Before you initiate, make sure you know everything there is to know about the rules.
  • It’s usually a good idea to become familiarised with the terms and conditions of the company you’ll be working with. If your claim does not fall under some specific circumstances, it is possible that it will be denied.
  • Keep in mind the timeframes for filing claims; they can take a long time to process. To be safe, do it right away in the event of damage or loss.


Summing Up

Shipping insurance in ecommerce is, no doubt, important. But knowing when, where, and how much to insure is equally so.

At Parceldeck we ensure to deliver your package swiftly but safely. In addition, if you want to know more about shipping, read: How Can You Make Shipping for eCommerce Sites Easier?

Ecommerce shipping is an ever-evolving and ever-expanding part of the online business. There’s always much to learn but not enough time to sift through every nugget of information. Everywhere you will see advice, tips, and lists on what to do and what not to do. While this can be helpful, it sure is overwhelming. 

That is why we have curated a definitive list of Dos and Don’ts to help you better navigate the world of eCommerce shipping. 

Why is eCommerce Shipping So Important?

To answer that question, first ask yourself, what’s the most important thing for a successful eCommerce business? Customer Satisfaction of course. Happy customers are repeat customers. And to ensure you deliver a smooth experience to your customers, your shipping services should be top-notch. 

ecommerce shipping

Shipping is the last link that will directly connect your brand with your customers and represent it.  A positive experience will reflect positively but a negative one will have consequences on brand reputation, trust, customer retention, sales, and such. 

All this to say, the importance of eCommerce shipping cannot be overstated. You will have, not only, immediate but long-term benefits by properly investing your time and resources in eCommerce shipping. 

However, before you take any actions, it’s better to know beforehand what to do and what not to do, and that will help you strategize.

ecommerce in india

The most handy list of dos and don’ts for eCommerce shipping

List of DOs for eCommerce Shipping

  •  Keep shipping rates as low as possible

One sure way to drive off customers is by charging high shipping rates. To compete against big retail giants such as Amazon and like, keeping your standard delivery rates as low as possible is a must. Thanks to them, customers have come to expect free shipping on their orders. 

ecommerce shipping

While you will face monetary losses for individual orders, you have to think of the big picture. Never lose the forest for the trees. 

However, you do not have to offer free shipping on every order. That is like running straight into a financial crisis if you do not have enough budget. Offer free shipping during promotions, festivals, or above certain maximum orders, and such. Give it as an incentive. 

To help you ship your orders at an affordable cost and keep a healthy margin, you can check our services. Parceldeck has the lowest rates in the industry for eCommerce shipping. 

  •  Invest in Packaging

It is not just an essential but an integral part of eCommerce shipping: doing your packaging right. It will save you a ton of money on damaged products. And besides, hardly any customer will appreciate shabby packaging. You need to be extra careful on delicate and expensive items. To know more about packaging, read our blog on,  Common packaging mistakes made by eCommerce Businesses

When it comes to investing in anything, you should be extra careful, right? That is to say, be aware of where and how your money goes when it comes to packaging. For example, using large boxes for small items is a big no-no. 

ecommerce shipping

On other hand, it does not always have to be about practicality. 

Yes, that box does not have to only carry the orders but can be a great marketing tool. It is your chance to represent your brand through clever and unforgettable design, logo, or tagline. 

  •  Automate to cut down costs and work

Let’s be real, eCommerce shipping involves m any repetitive, mundane tasks, whether it is managing orders, keeping track of them, or simply writing shipping labels. All of those can be easily automated and in turn can save your and your employees valuable time, which could be applied to more productive and strategic work. 

Indeed, as the demand grows and your company expands, automation is the only solution to keep up and scale up. 

  •  Provide shipment tracking

There should be no uncertainty and anxiety in customers’ minds regarding their orders. They should know exactly where their order is, and when to expect it. For that, provide order tracking services to your customers. 

Now that we know what we must do, let’s look at the list of what not to do. 

List of DON’Ts for eCommerce Shipping

  •  Don’t overpromise and underperform

While it is natural to offer promises of discount rates, free shipping, and expedited delivery to entice more customers, it is all a waste if you cannot actually deliver on those. 

You might attract customers, but you can hardly retain them without putting your money where your mouth is. Therefore, be realistic with your goals and be smart with your decisions. Transparency with your customers will take you a long way. A loyal customer base is always better than a large but short-lived surge in sales. 

  •  Don’t neglect your customer service

We might sound like a broken record but customer satisfaction is where it is at. And customer service is the bridge that will connect their voices directly to you. Ignoring their grievances, complaints, and even negative reviews will slowly but surely impact trust in your brand and ruin its reputation.

If your customers have no way of reaching out regarding their orders thanks to bad customer service, that is a big loss for your business in the long run.  

  •  Don’t wing your eCommerce shipping

Not being prepared and not anticipating demands will have you losing out on big opportunities and growth. Also, not having a proper strategy will greatly reduce your chances of scaling up. 

Proper planning and research will go a long way. It will help you know your areas of growth and what mistakes to avoid. Not every customer is looking for free delivery, they will rather have it sooner and pay extra. You can only know this and act on it when you have a solid strategy in place. 

  •   Don’t charge for return orders

Returns should be processed smoothly and quickly without being charged anything. It should be simple and convenient.


To Sum Up

Yes, eCommerce shipping can be hard but it does not have to be overwhelming. By doing the right things and avoiding the wrong ones, you can simplify the whole process a great deal. Here at Parceldeck, we always aim to make shipping as convenient and economical as possible. 

Why lose time on tasks that you can easily automate? Managing a business is difficult in and of itself–you are already being pulled in every direction. Add to that managing inventory, which though extremely important but is equally hard. 

Enter inventory apps for small businesses. 

Not only will they simplify how you handle and manage daily inventory-related tasks but they will speed up the entire process. On that note, let’s take a closer look at the benefits of inventory apps for small businesses.

Why You Might Need Inventory Apps for Small Businesses?

Wasting time keeping track

One of the biggest reasons to check out these inventory apps for small businesses is to save a great chunk of your time. Keeping track of the inventory and counting it every now and then, no doubt is very necessary. 

But is it really worth wasting the precious time as well as the labor resources, which could be put to better use? Manually checking up on the stocks is a long, tiring, and time-consuming process

Apps, on the other hand, can do it for you quickly and easily. You won’t have to worry about double-checking the stocks all the time.

Insufficient data

Do you want to know the secret to success? It’s the data. It is what will help you grow the business and give your goal the much-needed guide. If you don’t have the means to any data, whether, on your customers or your business itself, it can become very difficult to plan a solid strategy that promises profits. 

Inventory apps for small businesses will provide you with in-depth data at any given time. Certainly, the most important resource to have on hand.

No hold on stocks

Imagine the worst-case scenario. You’ve secured a huge order that might push your business to new heights. Problem? the required products are not stocked. Now, wouldn’t that affect your business for the worse? You lose not just the money but brand reputation as well. 

Alternatively, you may have an excess inventory. It is just left piled up in the warehouses for long period. That is also a significant loss for your company.

There is but one solution: to have strong control over your stock levels. And again, Inventory apps for small businesses will give you that control by giving low-level alerts. 

Moreover, you will be able to determine which products are selling and which are not, as well as how much of everything you require, allowing you to avoid stockpiling an excessive volume of inventory.

ecommerce in india

Need for dashboard

Nothing beats a simple visual display of all the information you require in one place. These apps give you a slick dashboard that will transform the way you operate. Customize as you like and always have the most up-to-date information at your fingertips.

These are just some of the reasons to use the inventory management apps we mentioned. They will greatly streamline the whole business and make managing inventory a breeze.

Now, let’s check out the top must-have inventory apps for small businesses.

5 Inventory Apps Every Small Business Should Have

Zoho Inventory App

With Zoho Inventory, you can manage your stock and warehouse with ease. Its dashboard gives you a clear picture of how many sales you had, level of stock, number of purchases, etc. 


  • Reordering notifications
  • Strong inventory tracker
  • Integration with eCommerce platforms such as Amazon, Shopify
  • Detailed reports

Available on: Android, Windows, IOS


inventory apps for small businesses

One of the best inventory apps for small businesses on the list. No need to wait for the internet; carry your work in offline mode. The app will later sync up all the changes made. You can visit their online database if you have any problems. For customer support, the app has a ticketing system.


  • Barcoding. Also, supports QR codes. 
  • Stock alerts
  • Customized reports
  • In-app scanner

Available on: Android, IOS, Desktop


inventory apps for small businesses

Use it to sync with all the famous eCommerce platforms, for example, Amazon, eBay, Etsy, Shopify, and more. Thanks to Veeqo, you can take care of business remotely.


  • Real-time transparency on sales across all channels
  • Ecommerce integrations
  • Management of orders through multi-channel
  • Barcode labels and digital picking

Available on: Desktop, IOS, Android

inFlow Inventory

This is a perfect app to manage your orders, shipping, and inventory tracking all in one place. Unlike other apps, it is power-packed with features, even in mobile interface. 

The app has an accounting integration where you can send all your financial data straight to QuickBooks Online. 


  • 3PL management
  • Backorder management
  • Track your cost
  • Barcoding/RFID
  • Adjust stock levels

Available on: Android, IOS, Windows, Linux

Inventory Now

Inventory Now is one of the inventory apps for small businesses that is perfect for retailers. You can keep track of your inventory using the product cycle. This means you can keep an eye on stocks as they move through their end-to-end lifecycle. 

Payment solutions are another excellent aspect. You can use applications like PayPal to reduce the need for a high-end POS system.


  • Order tracking
  • Invoices and receipts can be generated, checked, and exported.
  • Tracking sales and profit performance
  • Info about the category, subcategory, and location
  • Compatibility for barcode scanners

Available on: IOS and Desktop

Also, check out other these apps

  • On Shelf
  • Stock Control
  • SAP Inventory Manager App
  • SOS Inventory App
  • Delvrd
  • Odoo
  • Partender
  • myStock inventory manager

Summing Up:


The inventory is the most important asset of your business, and knowing how to manage that well will determine how and how big your business can grow. 

The need for the above-mentioned apps cannot be overstated. Take your time, check out all the inventory apps for small businesses, and choose the best one for you. 

Do you know what else is important for your business? Shipping! Moreover, choosing the right courier company. Parcekdeck will be a game-changer in how you ship your products. Ship at a low cost and make more profit. 

To know how to choose the right courier company, read our blog on Things To Consider When You Tie-Up with A Courier Company for eCommerce

Of all the solutions available in the market, there is but one that could dramatically improve your eCommerce business: knowing how to manage your inventory. The use of inventory management software for SMBs is the guaranteed way to grow and expand your businesses. 

Not convinced? 

Let us explain. But first, 

What is Inventory Management Software for SMBs?

Managing inventory or as it is called ‘inventory management, is a process where you keep track of your stock and systematically store, order, and control it. 

inventory management software for SMBs

This will prevent you from running out of stock or having dead stock. ( products that don’t leave shelves for extended periods of time), and thereby maintain a healthy profit margin. Definitely not easy, but extremely important.

That’s where inventory management software for SMBs comes into play.

By automating some parts in the warehouse and inventory management, the software makes tasks easier to streamline, which helps to properly maintain inventory, reorder stock, and keep account data updated. It will boost the efficiency and performance of your business’s daily operations.

Now, how can it enable you to grow your business? Let’s take a brief look at the benefits of using inventory management software for SMBs.

Key Benefits of Inventory Management Software for SMBs

  • Reduce the possibility of human error. The software allows you to automate those daily routine tasks that are prone to errors, such as address labeling or account upkeep.
  • More productivity. Because you’ll be managing your inventory in a systematic manner, you’ll save time and resources while getting more done. As a result of the management tools, the period it takes to process, audit, and track your goods will be greatly reduced.

ecommerce in india

  • Integrate your accounting software. Yes, some inventory management software for SMBs can easily be integrated with your accounting software. Alternatively, they may already include accounting features. This will help you in avoiding any accounting mishaps.
  • Guide to success. The best part? It will help you in maximizing your profit. You can identify which products are currently in high demand and which ones should be dropped using the software’s tracking tools. This will ensure that you make better decisions and are at the top of your game.
  • Cost Reduction. There is a flawless process and orders are processed fast because there is no time lost.  Result? more sales.  Your resources are not being wasted. You’ll know exactly how many units of each product you require, as well as which stocks are frozen.

 5 Inventory Management Software for SMBs You Must Consider

Fishbowl Inventory Software

inventory management software for SMBs

Say no to long excel sheets. Fishbowl makes keeping and managing your accounts simple and convenient. With its many advanced tools and features, this inventory management software for SMBs will make both inventory and warehousing management easier. Automate all of your asset management processes: quote, order, and purchase with simplicity.

Use it to:

  • To avoid stockouts, use reorder points
  • Automate order creation using their CRM, EDI, and eCommerce integration, among other features
  • For bills of materials, advanced work orders, and barcode scanning
  • Easily track parts using different factors ( for example serial numbers, expiration dates, etc)

Zoho Inventory 

This is a must-include software in any list. It is one of the biggest inventory management software for SMBs available in the market.

Use this to streamline and keep track of your inventory. This is a one-stop solution for all the inventory operations: manage orders, oversee warehouses, handle GST billing, and much more. 


  • Ease of use and intuitive navigation
  • Allows you to keep track of products, set up reorder points, and mark favored vendors
  • Inventory control across several sales channels
  • Multiple shipping integrations
  • Advanced bundling and kitting features


Ordoro is another excellent option for inventory management software for SMBs as it is comparatively less expensive and packs more features. It’s perfect for drop shippers as well as volume sellers.

Besides the slew of features, it is the most user-friendly. There is no need to download the software because it is accessed via cloud services.


  • Get alerts when stocks are low, and place purchase orders with listed vendors
  • Receive orders for several products with different SKU
  • User-friendly interface and excellent online help in the form of guides and videos
  • Multiple warehouses are supported


inventory management software for smbs

Another cloud-based inventory management tool with a host of amazing features to take your business to bigger heights. 

If your business has a multichannel distribution approach, Cin7 should be your go-to solution.


  • All-in-one platform for containing cost
  • Extensive real-time data and reports on sales, costs, and stock levels with configurable KPIs
  • Get rid of manual entry thanks to automated reports
  • Compatibility with all the hardware devices you might need such as receipt printers, and barcode scanners
  • Connect your point-of-sale (POS) software to your inventory management system so that your salespeople can make sales straight from your warehouse or from products in transit


This low-cost inventory management solution is designed particularly for eCommerce businesses.

The most helpful and important feature for your eCommerce is that the software integrates with many third-party services and has excellent returns management.


  • Accounting integration and barcode scanning
  • Let’s you track cost
  • Automated billing and invoicing
  • Inventory tracking and auditing
  • Point of Sale(POS), kitting, real-time data
  • Third-party integrations

Some Common Features to Look for

Every business is different. The best inventory management software for SMBs from the list for you will be the one that meets your unique needs. All of them have many different features.

But whichever software you choose, there are certain features it must have. Such as,

  • Inventory catalog
  • Automated reordering
  • POS integration
  • E-commerce integration
  • Barcoding
  • RFID 
  • Detailed reports
  • Tracking

Summing Up:


Inventory management software will undoubtedly make a huge impact on how you manage your business and will greatly aid you in expanding it. All you have to do now is select the right one. 

Therefore, take your time and carefully weigh all of your options before making a decision.

Similarly, shipping is also a big part of any business and with it comes many challenges. To tackle those, read our blog Shipping Challenges and their best Solutions for Ecommerce in India

Dropshipping is pretty popular these days. Every other seller is in this business. As the online market expands, so does the need for dropshipping products.

It is especially appealing to new sellers because there is no need to maintain inventory. In comparison to others, this business approach has proven to be quite a low risk.

In this blog, you will learn everything you need to know about dropshipping in India, so you can get started right away.

What is Dropshipping Business in India?

When we break down the term: ‘drop’ means to deliver while ‘to ‘ship’, does not always mean to transport by water but through other means as well. 

In the dropshipping business model, an eCommerce business does not have to keep any inventory of products. Instead, the sellers order the products from suppliers or wholesalers and then deliver them straight to the customers. 

Thanks to the involvement of third-party sources, the need for manufacturing, and inventory management has taken a backseat. 

Thus, for anyone dipping toes into the e-commerce business for the first time, dropshipping in India gives you a great opportunity and a solid start. 

Origin and Evolution 

Dropshipping is easily the most successful model right now, but where did it all start? 

Here’s an interesting fact: drop shipping existed well before the internet.

Albeit not ‌called “dropshipping”, the practice started in the 1950s. Back then, mail order companies sold directly to the customers by phone order catalog. 

These mail-order catalogs arrived in the mail and promoted a variety of products. All you had to do was call the number and order the items from the catalog. Then Internet arrived and we were introduced to online shopping. 

Fast forward to many years, companies like Amazon and eBay completely transformed the e-commerce game. There was no need for brick and mortar store. Anyone could directly sell their products on their sites. 

This brought a surge of popularity in dropshipping business. And it evolved into what it is today

Now that we know the meaning, it’s time to find out how dropshipping in India works in our e-commerce industry. 

How to Start Dropshipping in India?

Dropshipping business in India will undoubtedly be profitable; you only need to approach it properly.

In this blog, you will learn everything you need to know about dropshipping in India, so you can get started right away.

To begin something new, you should follow a set procedure. The process will keep you on the right track.

Follow the below steps to get started,

First, Pick a Product to Sell to Do Dropshipping in India

Conduct the research and form a list of products customers wish to buy or are already buying. Here’s the thing: The market is oversupplied with certain kinds of products.

You can avoid competition by identifying niche products and targeting a specific market. This is a tried and true strategy for breaking into the industry.

Because dropshipping in India is such a safe bet, it will allow you to test which products sell and which do not. You are not bound to stay with the product you first selected and can always change your mind.

There are no shortcuts to success. One guaranteed method is to conduct thorough market research.

You can estimate demand by looking at what people are searching for using the keywords they use. “Neck pillows” or “bead bracelets” are two examples.

ecommerce in india

We’ve added a short checklist. These will help you to pick your products:

  • Can you sell the product in bulk to certain businesses?
  • Can you market the product to hobbyists? This is a consumer base that will spend money on specific hobbies.
  • Does the product have a pretty niche base of buyers? 
  • Is there a trend you can hop on?
  • Will the product weigh too much? As a beginner, you should stick to small and light-weighted products to reduce shipping costs. 
  •  Is it easy to market the product? For example, you can ask Instagram influencers to market accessories and such products.

Second, Figure Out the Best Supplier 

This is the most important step. As this is such a lucrative business, a lot of people have started dropshipping in India. 

Likewise, there are many suppliers around, including spammers. Therefore, it’s better to do more research than be sorry later. 

To choose the best, keep in mind the below points:

  • Verify that your suppliers manufacture the product themselves, or that you are informed of who their distributors are. When there are too many people engaged, it is difficult to pinpoint the source. And you should always be aware of the source.
  • Your supplier should be prompt with their deliveries as your whole business depends on them. Late deliveries will reflect negatively on you.
  • Make certain that there is no ambiguity in how a supplier charges you.
  • Don’t pay more to receive less. Keep a strong profit margin.

Third, Set Up an Online Store

To do dropshipping in India, having an online store is a must. You’ll need a website or, at the very least, a platform like Shopify where your customers can find your products.

Your online store is the primary way to reach out to potential customers. That is why your website should be beautifully designed and appealing to your customers. The way you market and promote your products will make or break your business.

Follow the below tips to create a great website for dropshipping in India

  • The design of the website should complement the products.
  • Include all the necessary features in the “shopping cart”.
  • Incorporate social media sites such as Instagram, Pinterest for engagement. 
  • Make your website more customer-centric.
  • Keep the shipping rates as low as possible. Parceldeck can help you to ship your products at the lowest shipping cost in the industry

Summing Up


Dropshipping in India is a great way to build and grow your business, granted you take all the precautions and make the right decisions. Learn and explore as much as you can before you begin.

Read our blog on Easy Tips For Finding Dropshipping Suppliers For Your eCommerce Business in India, for more information.