5 eCommerce FOMO Techniques To Drive More Sales

Have you ever purchased a product from a website such as Amazon because you were afraid you might miss out on a good deal? One of the most effective eCommerce techniques to increase sales is FOMO.

For instance, there may have been moments when everyone else in your social circle was buying something and you didn’t want to be left out. If this was the case, you may have been experiencing FOMO, which stands for “fear of missing out.”

A large number of people have also experienced it.  Apparently, about 60 percent of people make purchases as a result of FOMO.

What is FOMO in eCommerce?


FOMO is also known as the ‘Fear Of Missing Out’. This is the feeling of impending loss that may occur when you realize you have missed out on a great chance to do something.

FOMO is a major part of marketing that may help you in raising your conversion rates by quite a large margin. It is also the fear of being left out of an event that would otherwise be both fun and prove to be beneficial to you.

No one wants to be left out of a fantastic event that is happening. Consequently, it is your responsibility as a marketer or business owner to fully capitalize on this anxiety in order to increase your sales and conversions.

After all, who would want to miss out on a great new product that is now on sale and offers significant savings?

More importantly, how can you incorporate FOMO into your marketing strategy? Is it a time-consuming, hectic procedure?

These eCommerce techniques to increase sales with FOMO will help you get started.

What are some eCommerce FOMO techniques to Increase Sales?

We have provided some great eCommerce techniques to increase sales by using FOMO below,

  • Increase sales with FOMO


One of the best eCommerce techniques to increase sales is by increasing your sales. You can do this by showcasing your most popular products on your website.

Customers will have a good impression of your business if you display your best-selling products to them in a professional way.

This is also a FOMO coping mechanism as when you see products that other people are buying, you’ll want to buy them for yourself as well. Make sure you display the best-selling products on your shopping site.

  • Provide Free shipping

Offering free shipping can be very advantageous to customers as it provides them with an incentive to shop online. It is one of the smartest eCommerce techniques to increase sales and market your products.

Customers could quickly make purchases if they believe they will miss out on offers for free shipping. This information could result in increasing sales if there is a threshold for delivery. It could be above a particular price to encourage customers to buy more and qualify for free shipping.

Displaying free shipping information on a banner at the top of your website will alert your clients to the availability of these offers. You must keep your customers up to date on the latest developments.

You can use a variety of methods to motivate your customers. For instance, by providing amazing discounts, displaying product information, or fear of missing out on a great deal.

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  • Provide details on the stock available

Making people think that there is a scarcity in the products that are available is another one of the best eCommerce techniques to increase sales with FOMO.

It demonstrates that if a product is going to run out then most customers will rush to buy it immediately. Online store owners can display how much stock is available in a manner similar to that of many other eCommerce sites.

With the correct facts and marketing, you can use the FOMO method to convince customers to buy your products. You can do this by showing them that your product is going to be unavailable soon.

Every sale that you end up making can be because of a customer clicking on a call-to-action button. This is one of the many eCommerce techniques to increase sales that you can employ.

Your call to action should persuade and instill a sense of urgency in your customers to buy the products. A Call-To-Action should get an emotional response from customers to have a much better success rate.

Your customers should think that they are getting a once-in-a-lifetime offer that has a limited time period. To effectively use CTA, you need to use the right terms and language.

The goal is to make your potential customers aware of this fantastic opportunity and persuade them to take advantage of it as soon as possible.

Some phrases that you can use in your CTA are,

  • Make sure you use this opportunity before it’s too late!
  • Limited stock available, buy now!
  • Buy now to get a special voucher!
  • Timing is important


This is one of the eCommerce techniques to increase sales where your website visitors are aware that they are about to miss out on a bargain due to lack of time. Customers who are in a rush are more likely to make a purchase.

In order to make this happen, you can send out notifications when bargains expire or provide information about different discounts on different days.

  • Make sure you stay positive and competitive

FOMO marketing is very essential to help motivate people to make a decision. You can do this by showing the number of people who are looking at a particular product that is on your website.

You may also display the total number of users who have registered to buy a specific product. It is good to show the number of customers that have already availed of certain offers and discounts on your site.

These eCommerce techniques to increase sales with FOMO are normally used by businesses to help encourage customers to purchase products.



With the help of FOMO, the eCommerce techniques to increase sales discussed in this blog can help you achieve the desired results. Also, when the sales increase and orders start rolling in, you need a reliable courier partner

Parceldeck can help you ship easily and affordably. To know more, read our blog, How Can You Make Shipping for eCommerce Sites Easier?