10 Easy Ways to Increase Average Order Value 

You can easily make more money on every sale if you can raise your average order value. This will be very profitable for your business. Normally, customers will only buy exactly what they are looking for when they shop online.

To increase average order value, we’ve got some tips for you in this article that will help you do that.

What does Average Order value mean?

When a customer buys something from your store, the average amount of money that they spend is called the average order value (AOV).

increase average order value

How do you calculate the average order value?

Simply divide your total revenue by the number of orders placed to find out what your average order value is.

Average Order Value = Total Revenue/ Number of Orders Placed

Why is Average Order Value Important?

If you are able to increase average order value, it can have a positive impact on your entire business.

  • As a result of the increased average order value, your overall revenue and profit will improve. The more money you make per order, the better off your business will be in the long run.
  • If you can increase average order value, you’ll be able to put more money into your company’s growth and keep more money in your wallet.
  • The more money that you spend on marketing, the more money you make. This is because the average order value increases. This is why you should develop a strategy based on average order value.
  • You can increase average order value by having more inventory available. A proper strategy can help you sell more inventory if you have it in stock for a physical store or even an online store. You’ll be able to sell more products if you make changes to improve your average order value.
  • The lifetime value of your customers will increase and you will gain loyalty and customer satisfaction for your business.

What are some ways to increase average order value?

1. Set a minimum order limit for free shipping

If a customer’s order total is more than a certain amount, you can give them free shipping.

You could, for example, provide free shipping on orders that are over Rs. 500 or more. Many online retailers employ this tactic to help increase average order value.

It’s imperative that you clearly state your offer of free shipping with a minimum purchase. This can be on your homepage, product pages, and at the point of purchase itself.

2. Sell products that complement each other

Customers are likely to buy more if they see or hear about complementary products. If you mention which products go well together in your product descriptions, you’re on the right track. Make it clear in your notifications and suggestions that your products are better used together.

In order to entice customers to buy more, some e-commerce platforms allow you to instantly add products that go together to their shopping carts.

3. Encourage your customers to purchase the more expensive    version of a product.

Increase average order value by suggesting the more expensive types of products and offering them a better value proposition. On a product page, recommend your customers to check out your latest stock.

4. Limited discounts and promotions

A good deal is something that no one wants to miss. If you’re in a hurry, you could find yourself adding more items to your shopping cart. Increasing your average order value by offering short-term discount codes which have a small window of time for certain products is a good strategy.

5. Offer bundle deals and bulk purchases

Bundle products or products that are frequently sold together can be sold to increase average order value. You’ll see a rise in your average order value as customers who were only purchasing a particular item of a set decide to purchase the entire set.

There are discounts that you can give customers if they decide to buy the same product multiple times.

When a customer understands that purchasing in bulk could save more money, it could lead to additional purchases being made.

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5. Reward Loyal Customers

You should set up a program to reward repeat customers. One of the best ways to increase customer loyalty and satisfaction is through a loyalty program. They help with boosting sales and bringing customers back to buy more.

6. Offer customized services and experiences for customers

The entire shopping experience can be personalized with the help of data to increase average order value. You can target specific customers by studying their purchase history and creating marketing campaigns that resonate with them.

Customers will spend more money if your marketing tactic is more specific and focused on their needs.

7. Get Customer Reviews and Feedback

The tips to increase product reviews

Customer reviews and feedback can help you win over customers’ trust. This can have a significant impact on purchasing decisions.

To entice and reassure customers, feature positive customer reviews prominently on your store’s web pages and marketing materials.

8. Provide complimentary gifts with purchases

Give a freebie or gift card with each purchase that your customer makes. Using the free shipping strategy, you can offer a free gift or a coupon code with every purchase that is made.

Customers are more likely to buy from you again if you offer a store gift card or a coupon code that has an expiration date.

Also read- Things To Consider When You Tie-Up With A Courier Company For ECommerce

9. Make it easy to handle returns

Ensure that you have a flexible return policy. It’s important to be open and transparent with your customers. The return experiences that customers have is crucial for them to shop again.

If you have an openly accommodating return policy, customers will not be concerned about making a purchase.

Your return policy should be clearly clarified to your customers once you’ve established it.

10. Provide first-time offers for new customers

By offering great discounts and deals for new customers, you can increase the average order value.

They will want to shop again once they get the full experience of shopping from you and this could turn them into repeat customers.


These ways to increase average order value can really be beneficial in helping you understand how your store is doing.

When it comes to shipping these products and ensuring that your customers get the best experience, you can use Parceldeck. It is a great solution for all your shipping needs and can be personalized based on your choices.