Instagram has come a long way since its inception on the internet in 2010. It was just like any other social media platform: filled with selfies, pets, and pictures of food back then.
But now in 2022, Instagram has virtually completed its transformation from a simple photo-sharing app to a full-fledged marketing channel. and the biggest brands all around the globe sell on instagram.
In terms of developing a brand image through photographs and videos, Instagram outperforms Facebook and Twitter. Instagram’s features, such as reels, story updates, and post options, helps to grow the platform’s popularity and sell on instagram to your most targeted audience. It enables firms to engage with a large pool of audiences to enhance brand exposure and sales.
To capitalise on this new Instagram trend and increase your eCommerce sales, we’ll walk you through the greatest guide to help you effectively sell on Instagram.
Here is the definitive guide to sell on instagram effectively
- Choose a product that sells
It is common for customers to find items they want, but cannot find in local stores. For example, T-shirts with their favourite character from a popular series, DIY products like resin pendants, and digital products like typefaces, and graphic designs. Therefore, choose a product that is in demand.
These products not only entice customers to buy, but they also create FOMO. So, you need to look out for trends that attract and persuade customers to make impulse purchases.
- Create a Business account on Instagram
A business profile on Instagram serves as an interactive business card. You can use it to improve your customer’s marketing experience while allowing them to communicate directly with your company.
If you want to create an account, you must fill out your profile with relevant information such as your company’s address, website, contact information, and business type.
In comparison to a personal Instagram account, the business account includes the following free business features that enhances your sale on instagram:
- Customers may make purchases right away via Instagram’s direct message feature.
- Instagram Insights provides daily insights on your Instagram followers and top-performing posts.
- Promo opportunities on Instagram also increase your sales on instagram.
- Create Engaging Content
Instagram is all about content, regardless of what you sell on instagram or what type of business you run. It’s essential to provide engaging and eye-catching content. There are probably a lot of Instagram sellers offering the same product as you. So, to make an effective sale on Instagram, you’ll need to show how your product is unique and superior to others.
You’ll have to engage with influencers, create reels and interesting posts to increase your brand exposure. Use applications such as Kinemaster, Canva, Snapseed, and others, to add more action to your reels and improve the quality of your videos and images.
Additionally, polls, quizzes, and Q&As can also help you interact with your followers, and they make your account look more professional and active.
- Insert your website URL in your Bio
Using URL links is the easiest way to drive traffic to external content and products on Instagram. This will work like a virtual tour of your online store for your new clients. And adding the URL to your bio will make it easier for customers to find you.
You can also share your link with your followers via stories, posts, or captions. If you have separate links for different products, make sure to switch them regularly.
- Use Instagram Shopping
In a nutshell, Instagram Shopping allows you to sell on instagram directly on Instagram by tagging them to images. With a single swipe, clients can view your products, and you can provide price and product information. Customers can use the “Shop Now” button on your website or on images to make purchases.
You can also make payments without ever leaving Instagram. Customers can keep track of their orders and receive notifications about their status. By clicking the “Checkout on Instagram” button in a purchasing cart, you can select a product size or colour. It also accepts any payment method, such as Visa, PayPal, or MasterCard, making it extremely handy for clients.
- Use tools to sell on instagram
Instagram selling tools are third-party software that assist you in promoting your Instagram account and improve your business efficiency on the platform. This includes analytics, contact information, and promoting posts. For instance you can,
- Use programmes like Have2HaveIt or Like2Buy to add a storefront link to your profile.
- Use tools like Soldsie to make your product photographs shoppable Instagram posts so that customers can buy them with a simple click.
- Use Inselly or Boost to add a specific hashtag to your description to make it easier for buyers to find your curated content.
As a result, these tools may assist you in discovering new approaches to enhance your Instagram sales.
- Reach out to Influencers
Influencer marketing is one of the most popular ways to sell on Instagram. Consumers no longer trust traditional advertising, instead they trust actual individuals, which is where the influencer marketing technique comes into play. Collaborating with influencers allows you to win the audience’s trust. In other words, this is the ideal tool for building an army of loyal brand advocates.
It immediately approaches your target audience and places your content in front of interested customers. As a result of those influencers’ popularity, when they advertise your product, consumers ultimately want to try it out. It also bypasses AdBlock, because social media posts don’t get blocked, so even those 615 million devices that use AdBlock will see your message.
- Nail the Caption to sell on instagram
The caption is another integral element to any Instagram post. A caption can make or break a post. If you have a compelling image but a weak caption, your post may not do too well, so this is an area you definitely need to pay attention to.
A caption is the first interaction you may make with your clients. Thus, make sure your caption is catchy and impresses a customer to realise they need what you’re selling by defining your brand’s story and identity.
So, if you are ready to sell on Instagram these pointers can come in handy.
And if you’re worried about how you’ll get your products to your clients, don’t be. We’ve got you covered. Parceldeck will be the most reliable shipping aggregator for your shipment process. You can also check out our other blog, 5 shipping tips for eCommerce beginners, for more details.
Now, without spending any more time, use Instagram to help your business grow by converting your followers into customers.