5 Easy Tips to improve eCommerce Conversion Rate

You’ve probably read a lot of articles about how to improve eCommerce conversion rate. So, instead of going over the details you already know, let’s dive into the real information you need to know in order to sell like a pro.

Whether you are just getting started with eCommerce or have been selling online for a while, the higher your conversion rates are, the better off your business will be.

eCommerce Conversion rate

But have you ever wondered why your website’s visitors didn’t convert into buyers? There could be a variety of reasons why a consumer chooses not to make a purchase at a given time.

For Instance:

– Your website makes an unfavorable first impression.

– You don’t have a specific target audience.

– The photographs of the products are unappealing.

– Your copy isn’t persuasive.

– The website is distracting.

– The call to action is vague.

– Shoppers do not trust you; they have to pay for shipping, and check-out is difficult.

Any of these factors could be to blame for your inability to improve eCommerce conversion rate.

But need not worry, we are here to help you. In this article, we will be discussing some simple tips to improve eCommerce conversion rates.

Before that let us get a better understanding of the eCommerce conversion rate.

What is the eCommerce Conversion rate?

eCommerce Conversion rate

The eCommerce conversion rate is the percentage of visitors to your eCommerce website or landing page who perform a targeted action.

Conversion actions can be defined in a variety of ways by your company. For example, clicking a link on your site, completing a form or survey, adding things to an online shopping cart, signing up on a website, or subscribing to a service.

The conversion rate percentage for an eCommerce business is calculated by dividing the total number of sales by the total number of website visitors and multiplying the result by 100.

For example, if an eCommerce site receives 10000 visitors in a month and has 500 sales, the conversion rate would be 500 divided by 10000 multiplied by 100. So, your conversion rate would be 5%.

Now, without further ado let’s get in to know how to improve eCommerce Conversion rate.

5  Most effective tips to improve eCommerce conversion rate:

1) Design an appealing and persuasive website

eCommerce Conversion rate

To improve eCommerce conversion rate, this is the most important factor. A customer’s first impression of a brand is through its website. Therefore, It needs to look visually appealing and visually persuasive to attract more customers.

The “appealing” element is rather basic. Long story short, modern customers are more likely to connect with fancy websites rather than simple websites. Take, for instance, the Gucci website.

Visual persuasion, on the other hand, is more complex. Essentially, the idea is to draw your visitors’ attention to a specific portion of the page – usually the part that would allow them to go a step closer to purchasing.

Take a look at Louis Vuitton’s website:

The webpage is quite simple yet effective. Typically, the visitor’s attention will be drawn quickly to the primary image, the text  inlaid, and the call-to-action button located beneath the text.

While there are several clickable options on this homepage, it’s clear what new visitors are “supposed” to do right away. This is referred to as a persuasive design.

2) Create a basic and

If you stepped into a physical retail shop and saw its products scattered, you would probably turn around and leave.

The same is applicable to your eCommerce store. If your visitors can’t locate what they’re looking for with the click of a button, they’ll leave and go to a competitor’s site almost quickly.

Visitors may simply get to the product category page they’re searching for by using the navigation bar at the top of the screen. They can then explore each category in more detail.

An easy navigation bar is the best way to improve eCommerce conversion rate. Take, for example, Flipkart.


ecommerce in india


It has the most user-friendly navigation system. As you can see, customers are able to find each product category in an orderly fashion. It provides quick access to customers who do not often purchase from your website which ultimately improves eCommerce conversion rate.

3) Personalize

Giving a personal touch to your site is necessary. However, there are two broad approaches to personalizing your visitor’s experience:

  • Content that is dynamic
  • Creating paths for your visitors to follow

You can deliver offers, and product recommendations to visitors using the technology for producing dynamic content.

It is based on factors like demographic and geographic data, their on-site behavior, and their brand history.

4) Allow Shopping via Social Media sites:

Every company has one or more presence on social media platforms. Advertising and cultivating an organic presence on social media platforms like Facebook and Instagram aren’t exactly new concepts.

However, an increasing number of eCommerce businesses are using these platforms to offer their products directly to their followers.

This is a particularly profitable enterprise if the things you sell correspond to the type of material that is commonly shared on Instagram.

Social media is an essential tool for professionals in the clothing, fashion, or culinary industries that rely heavily on visual presentations.

If you’re interested in learning more about how to sell on social media platforms, you can check out our other blog on “How to sell on Instagram ” on Parceldeck website.

5) Provide Multiple discount options

Customers prefer choosing the discount they are going to receive over a discount itself.

Consumers, however, are often disappointed if they add a promo code to their shopping cart, only to discover that it won’t work for their purchase.

However, it can be advantageous to give your clients some flexibility over when and how they use a specific discount offer.

It will not only improve eCommerce conversion rate, but it encourages them to “experiment,” which could lead them to make purchases they hadn’t planned on.

also read Best 5 Shipping Tips For ECommerce Beginners  to get the best practice of ecommerce industry.


To sum up, every eCommerce firm needs to work on its website according to its targeted audiences. However, there are a variety of reasons why your conversion rate isn’t as high as you’d like – or as high as it could be.

Hope the tips we’ve provided to improve eCommerce conversion rate in this blog will get you started on the right path. Nevertheless, you should always seek ways to improve your site and backend process.

For more such tips and tricks on how to establish a successful business and learn more about how to sell on various social media sites, you can read more of our blogs on the Parceldeck website.