Taking product shots may not look as difficult as other types of photography. However, the product photography isn’t as easy as it appears!

Often, what customers see on your website determines whether they will stay or leave. Thus, you need an excellent product shot that would grab the viewer’s attention and entice them to purchase the item.

Product photography can be a pleasurable experience. It challenges you to reach new levels of creativity.

In this article, we have compiled a list of 4 product photography tips you must know.

What is Product Photography?

Product photography is a method of presenting products in an appealing manner in order to entice potential customers to make a purchase. Product visuals influence a customer’s decision-making process and, as a result, the conversion rate.

It is an important component of both online and offline marketing. Brochures, catalogs, billboards, online ads, and the firm website all feature product photography.

Types of Product Photography

There are 6 types of shots taken in Product Photography that you can use across all your marketing channels:

Individual Shots

It is one of the most prevalent styles of product photography because it just has one object in the frame.

These are frequently used in product catalogs, banner graphics, and product websites to highlight individual products that are not part of the entire collection.

Group Shots

Group photographs include multiple products at once. It is commonly used for product kits and collections, showing the variety of your products.

Lifestyle Shots

You can use this style of image to demonstrate how your items work. Lifestyle shots are frequently made with a model.

It reveals the story behind your product and shows your customers how they may utilise it in their everyday lives.

Scale Shots

Scale pictures can assist your clients to get a better notion of the true size of a product by comparing it to other everyday things.

This can assist your customers in visualizing your products in their daily life and will boost their confidence when making an online purchase.

Detailed Shots

Detail shots are useful for products with small intricacies that require a close-up, such as jewelry and other small items. They help highlight specific product features that a traditional photo might miss.

Packaging Shots

It is a still or animated image of a product, usually including its package and labeling, that is used in advertising or other media to portray the product’s reputation.

Devices Required For Product Photography

There are only a few things you’ll need that won’t cost much.

Camera

You don’t need a professional camera for this. Taking product photos with excellent cameras is great, but spending so much money on the equipment is pointless.

It will function absolutely well if you have a smartphone with an excellent camera. Remember, the photographer is the one who takes the images, not the camera!

Simply click a few photos to see the results. You can adjust the lighting and exposure as needed, and edit the photos after they’ve been taken.

Tripod

A tripod gives the camera more stability and decreases the blur effect in the picture. And If you want to capture an image with the correct exposure, you need to choose a slower shutter speed. A tripod is handy in this case to reduce the blur effect.

Background

The majority of product images use a white background to allow the product to stand out. For a white background, you can use a poster board and a white sweep.

Now that we have all the necessary equipment to capture a perfect shot, let’s have a look at some important photography tips you must know to enhance your product images.

4 Essential Product Photography Tips

1. Set a background:

By selecting the right background, you not only put the focus on what you’re photographing but also make post-production editing easier. Use a white or light background to help remove undesirable elements and retouching images easier.

To achieve the perfect image, you don’t have to spend much on a costly backdrop. There are a couple of inexpensive solutions that will suffice:

•  PAPER

Paper gets a lot of respect in the prop industry, and rightly so. Because it’s easily accessible. Do you have any small products you want to photograph? Take a sheet of copy paper from your printer and boom! Instant backdrop.

• WALL PAINTED IN WHITE

For a plain white vertical background, a white painted wall is the best alternative. You’re likely to locate one in your own home. If you don’t already have one, it’s simple to paint white and it never has to be stored.

2. Set up your Product:

It’s finally time to put your product in the spotlight. Although it may appear simple, getting the angle, lighting, and location of your item takes a few tries.

Make sure your product is centered and on a flat, sturdy surface, such as a table or chair, before placing it in front of the backdrop.

If an item has labels or a design, you’ll need to spend some time moving it until it’s perfectly centered.

3. Adjust Lighting:

Perfect lighting is one of the most crucial aspects of obtaining a high-quality product photo. Although it may be time-consuming to modify, proper lighting can make or break an image.

There are only two types of light sources to choose from when photographing products: natural light and artificial light.

• Natural Light

It is perfect for shooting outdoors or with a model in a lifestyle photo. Just make sure you shoot during the day when the sun is at its brightest for the best results.

If you’re shooting a product shot indoors, position your backdrop and shooting table near a window that gets a lot of natural light, and if the light is too harsh, diffuse it with a light sheet of paper placed over the glass.

• Artificial Light

Artificial light may be a better alternative if you have the budget for studio lights or if you want to shoot at different times of the day when the sun isn’t at its best.

At least two softbox light setups, which will help soften shadows, are required and if you have more money, there are many higher-end options to select from.

4. Select the appropriate camera:

Although it may seem obvious, selecting the appropriate camera is critical to great product photography.

Of course, if you don’t plan on performing photoshoots on a regular basis or if you’re on a tight budget, don’t feel obligated to invest in a high-end DSLR camera.

Fortunately, smartphone technology has advanced significantly, so if you already have an iPhone in your back pocket, you’ll be fine.

Wrapping Up

And there you have it: a toolkit of advice and resources to help you improve your product photography and reap the benefits.

Needless to say, you do not have to make all of these changes at the same time. It may take some trial and error to get the results you desire, but creating consistent, high-quality product shots is not something that happens immediately.

For more such informative content you can view our other blogs on the Parceldeck website.